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Smart Family Day

Number of guests: 600

Format: product presentation

Goal: Creation of an event that will increase customer loyalty to the brand and form a homogeneous neighborhood community

Tasks:

  • Development of creative concept
  • Development of the event’s corporate style
  • Development of the scenography of the space
  • Creation of original script and direction of the event
  • Development of the project’s logistics
  • Project management


    • Project in figures:

  • 37 days of preparations
  • 4 hectares of locations
  • 12 interactive stations

    • In the framework of the event, which turned into a real family holiday, all guests could find a comfortable environment, suitable for their interests, needs and age.

    Legendary artists from Upsala circus offered a number of workshops for younger guests while their parents became the spectators of this live circus performance. Representatives of the company arranged a briefing for the adult participants of the event along with a series of musical performances and gastronomic workshops. In the end of the day there was a barbecue and a family picnic with future neighbors.