Number of guests: 400

Format: product presentation

Goal: Creation of an original solution and format, which will effectively present Russia's first smart residential quarter

Tasks:

• Development of creative concept
• Development of the event’s corporate style
• Development of the scenography of the space
• Creation of videocontent
• Creation of original script and direction of the event
• Development of the project’s logistics
• Project management

Project in figures:

• 55 days of preparations
• 120 minutes of presentation time
• 6 multimedia installations

The main stylistic idea of the event was a paraphrase of the Apple product line presentation.

Original video content, broadcasted on the Europe's largest multimedia screen, and a dynamic installation, made with the help of the only Russian kinetic chandelier Orbis Fly, were created specially for the event.