Number of participants: 300 people
Format: A multi component off-site event
Goal: To create an event timed with Builder’s Day celebration!
“Legend Formula” is a multi-component - project, involving an original design-team building, a series of masterclasses by the country’s leading professionals, an evening show timed with Builder’s Day celebration and night art-performance.
The creation of copyright art objects that fold into a single formula for the company, the launch of its own currency into circulation, a show with the participation of company employees, a night performance on the banks of the Vuoksa River, accompanied by the ethnic singer GURUDE, each of these components has become a full-fledged, independent project, combined into a single semantic composition using a single plot and visual components of the environment.
The project is a nominee for the National Award in the field of event industry "Golden Puzzle 2021".