In April 2014 V-events team executed the first loyalty program event of one of the leading developers in Saint Petersburg.

The participants were the company representatives and the buyers of the apartments in the residential complexes. The meeting was conducted in a friendly and casual atmosphere where the buyers could ask the management team of the development company some questions.

The loft was styled as a huge apartment with living room, kitchen, hall and study. The locations duplicated one of the builder’s flat layouts. The guests could enjoy watching famous TV series “Friends”, sitting on a big sofa, take on future neighbors at table football or hockey, learn how to make and decorate cupcakes etc. This format became a unique case of communication between the developer and the buyer. It was a starting point in a two-year loyalty program of this company.