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House as art

Number of guests: 498

Format: Presentation of a residential complex

Goal: To inform experts in the field of real estate about the specifics and conditions of implementation of the project.

Tasks:

  • Development of creative concept of the presentation
  • Development of the event’s corporate style
  • Development of the scenography of the space
  • Creation of original script and direction of the event
  • Development of the project’s logistics
  • Project management

New stage of Alexandrinsky Theatre became the venue for the presentation of a new residential complex constructed by LEGENDA Intelligent Development Company. The residential complex, embodying an artwork of modern architecture, required a special approach to the format of the presentation, the basic semantic content of which was functionality and laconism. The CEO of the company presented the project to the audience. Every participant of the event could ask the representatives of the brand questions, receive comprehensive answers, enjoy the unique interior of the legendary theater and listen to jazz music, without being distracted.