Upon completion of the course, all participants receive a certificate confirming completion of the module.
The module is taught by the event director
of the “Leningrad Center” show space — Darya Sukhotina.
Format: Off-line
Recording: Not provided
Duration: 2 days
Number of academic hours: 12
Venue: Saint Petersburg
Maximum group size: 10 people
Organizing
and conducting events
A participant’s place is reserved only after full payment of the service.
Installment plans are not provided.
Approximate
course program*
*The course program may be adjusted by the author depending on the students’ level and their professional gaps.
Event — what is it?
Premium high-end events:
what has changed in the industry, where we are heading.
The event as a strategic business tool
(HR, marketing, PR, and internal communications through experience).
The event project: form and content.
4C Technology: the author’s method for event design.
Creating meaning, or why the director is the key person in the project.
Service design and customer experience.
Client psychology.
Top 10 tools for effective project management.
Team and roles.
Money and numbers.
The human in the profession
(about the internal side of the producer — balance, energy, and resilience).
Balance in the profession: how not to burn out.